Vision & Mission




Vision: To be recognized as the foremost innovator of Thai food by introducing it to the World kitchen with the highest responsibilities of societies and environment.


Philosophy: Innovation of healthy taste in order to promote better lifestyles


1. Get competitive advantages through research and innovation
          1.1 Thai Instant curry soup
          1.2 Healthy beverages
          1.3 Seasoning for health

2. Increase high quality productions through the effective managements and advanced technologies

3. Develope marketing and sales to the global standard

4. Educate the staffs for better understanding, knowledge and professionalism.To make an organization as a learning house for all.

5. To improve corporate image by serving societies, communities and environment.





A = Accountability and Participation to build Teamwork 



M = Moral and Social Responsibility


P = Produce Innovative Products and Services


O = Operate entire supply chain for high quality products to achieve customer satisfaction


L = Learning Organization and Continuous Improvement